Research Report

1. Explain what you have been researching and for what reason?

The research I have been undertaking has been focussed on attempting to find out about many things about the form of the Music Video. The research has looked into various aspects including the analysis of music videos from the same artists and similar genres. I have chosen videos from the artists LMFAO and Rihanna i chose these artists because i thought their music videos were really similar. The lyrics in the songs that i have chosen fit in with music video and really link with it. I created a mood board, which also included the lyrics and a treatment that said what i thought of the current video i chose which was Coldplay - Charlie Brown. In my mood board i have used background pictures that i have thought will fit in with the ‘coldplay’ theme such as images with bright colours such as yellows,pinks,purples etc. and other things such as fireworks,stars.

2. What were the findings from the research?

In my finding research I looked at various coldplay videos and concentrated on the conventions of the video for example their videos are all really original, they aren’t much like any other artists ideas. He uses a good selection of different effects in all of their videos, they aren’t all the same so it makes the video more interesting. The wardrobe variety also is quite unique and original which not many people have had ideas like in other music videos.

3. because of this i am going to..